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Honolua Surf Co.

Retail Shops/Clothing

42 Ulupono Street #107 Lahaina, HI 96761
Maui, 96761

12 Locations State Wide/Shop Online

(888) 509-5946

Hours of Operation:

    Sunday-Saturday : 11 AM–7 PM
12 Locations State Wide/Shop Online

12 Locations:


Kihei: 2411 S Kihei Rd, Kihei, HI 96753

Paia: 115 Hana Hwy D, Paia, HI 96779

Wailea: 3750 Wailea Alanui Dr B47, Wailea, HI 96753

Lahaina: 845 Front St, Lahaina, HI 96761

Lahaina: 2435 Kaanapali Pkwy E1, Lahaina, HI 96761

Lahaina: 754 Front St, Lahaina, HI 96761

Big Island

250 Waikōloa Beach Dr, Waikoloa Village, HI 96738

75-5744 Ali‘i Dr, Kailua-Kona, HI 96740


2330 Kalākaua Ave #280, Honolulu, HI 96815

Rainbow Bazaar, 2005 Kālia Rd J12, Honolulu, HI 96815

92-1048 Olani St #4-104, Kapolei, HI 96707


2360, 50 Kiahuna Plantation Dr B30, Koloa, HI 96756

Honolua Surf Co. is a well-known surf apparel and lifestyle brand that has a strong presence in the surf culture and industry. The company takes its name from Honolua Bay, a renowned surf spot located on the northwestern coast of Maui, Hawaii. Honolua Bay is known for its consistent and high-quality waves, making it a popular destination for surfers from around the world.

Honolua Surf Co. was founded in the early 1990s and quickly became a prominent brand within the surf community. They are known for producing a wide range of surf-related products, including surfwear, swimwear, accessories, and gear. Their product offerings typically include items such as boardshorts, bikinis, rash guards, t-shirts, hats, and more, all designed with a surf-inspired aesthetic.

The brand has a reputation for quality and durability in its products, which are often designed to withstand the rigors of the ocean and the active lifestyle of surfers. Honolua Surf Co. also frequently features artwork and designs that celebrate the surf culture, often incorporating elements of Hawaiian and Polynesian art and iconography.

Over the years, Honolua Surf Co. has expanded its reach beyond Hawaii and can be found in surf shops and retail locations worldwide. The brand's association with the beautiful and iconic Honolua Bay has helped it gain recognition and a loyal following among surfers and beach enthusiasts.

12 Locations:MauiKihei: 2411 S Kihei Rd, Kihei, HI 96753Paia: 115 Hana Hwy D, Paia, HI 96779Wailea: ....

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